About Us

ABOUT Aatterio Hue
Where fashion meets soul.
Aatterio is a modified word from attire, which means clothes, and hue, which
means a particular shade of color.
At Aatterio Hue, we believe clothing is more than just fabric — it’s an expression of
individuality, emotion, and confidence. Born from a passion for modern design and
timeless elegance, our label blends contemporary aesthetics with everyday
comfort, crafted especially for women who own their vibe.
Each piece is thoughtfully designed to elevate your wardrobe — whether you're
dressing for a festive celebration, a casual brunch, or a power-packed workday. Our
silhouettes are flattering, our fabrics are luxe, and our detailing speaks of subtle
sophistication.
We don’t just follow trends. We create moods.
From classic co-ords to standout statement tops, Aatterio Hue is your canvas to
color your personality.

Our vision and promise
Our Vision
• To redefine modern-day fashion for women by offering bold, beautiful, and
wearable styles that make a statement — effortlessly.
Our Promise
• Quality that speaks – We handpick every fabric and finish every stitch with
love.
• Designs that empower – Clothes that move with you, inspire you, and
reflect who you are.
• Customer-first – From shopping to styling to support, your experience
means everything to us.

 

Founder
Meet the Founder
A Note from the Designer
I’m Astha Shrivastava, a fashion designer with a vision to create more than just clothes — I
wanted to build a brand that celebrates self-expression, individuality, and timeless style.
That’s how Aatterio Hue was born.
Fashion, for me, is not just about trends — it’s about emotion, mood, and identity. Every
collection at Aatterio Hue is a reflection of that belief — crafted with care, designed with
intention, and made for women who love to dress with meaning.
From sketching ideas to selecting fabrics, I’m personally involved in every detail to ensure
that each piece feels special. My goal is simple: to make you feel confident, comfortable,
and completely you.
Thank you for being part of this journey.
With love,
Astha Shrivastava
Founder & Designer, Aatterio Hue

 

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